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40% of Tweets are Pointless Babble

August 12, 2009

Twitter-Study-August-2009_pdf-page-5-of-13Just read a great tweet from @Mashable that is a trending topic on Twitter as I write this. The article and a download of the Pear Analytics study is on Mashable.

They analyzed 200 tweets every half hour from 11 a.m. – 5 p.m. CST for two weeks. I wonder if the Pointless Babble stats would be higher if they looked at it during the evening?

Anyway, the more interesting stats highlighted in the post was the nugget that what they call “pass along” tweets, basically retweets, are most frequent at 11:30 on Monday. This reminds me of the spike in call volume we saw on a B2B telecom campaign on Mondays. News tweets are highest at 2 p.m. on Tuesday.

Suprising insight: ONLY 40% of Twitter is Pointless Babble. I would have expected a higher percentage.

Actionable insight: Tweet the really good stuff you want picked up early in the week. And babble to your heart’s content. You’re among friends. Or, I should say, you’re among followers.

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One Comment leave one →
  1. alexmkerlick permalink*
    August 14, 2009 12:34 pm

    Really interesting study. I think another insight here is that responsibility needs to emphasized when it comes to Twitter. Unless you’re a cyborg, think before you Tweet. Does what you’re about to spew all over the world have any value? Is it relevant or engaging? Informational or hilarious? Don’t just add noise to more noise; instead add value to the conversation.

    Great post.

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