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Mommy Blogging: A prescription for the new baby blues

March 19, 2009

Since the Digital Moms piece came out, I’ve been keeping an ear to Mom activity online.  Why should this 24-year-old with no kids care about that? The majority of the accounts I work on have a woman target.  And  I don’t think it’s a stretch to say Moms make up a lot of that woman target, so that’s why this is fascinating to me.

After reading the Digital Moms piece and watching the Today Show segments on it, I’ve gone into my Bookmarks folder (don’t make fun – I like my Bookmarks) on Firefox to see if I’ve thrown some Mommy blogs in there.  I found two, which didn’t sound like much at first.  Then I opened up the URLs and looked through the content.  Pretty good.  These women are consistent bloggers, linking to other Mommy bloggers as well.  So I now have seven more blogs to add to my Mom folder, and I have to say, I am stoked to read about them.

And they’re not just blogging.  They’ve enabled Digg and Delicious.  They’re on Twitter.  They’re sharing their photos on Flickr.  And some get so much exposure from their blogs, they’re being asked to contribute their expertise on local news stations.

Some are stay-at-home moms, others are working moms.  What’s interesting, as one mommy blogger – “Formerly Gracie” – pointed out, they are using blogging as the way to get through the tumultuous first months of motherhood.

So, could blogging be a prescription for the all too common postpartum depression associated with a new baby? I’d say, it’s a treatment, for lack of a better word, because it’s an outlet.  It’s a way to communicate easily with people who understand and are going through the exact same thing you’re going through.  If you are the first of your girlfriends to have a baby, it’s not easy to vent to them about how Lucy didn’t sleep at all last night while your girlfriend is in-between meetings at work.  I’m not saying that the girlfriends don’t care – they are just at a different point in their lives.

Mommy blogging is so big – and seems to be getting bigger – because of the need for that specific connection by either reading about another Mom’s trials and tribulations or reading the comments people wrote on your post about which breast milk bags to use.  And it’s not just the connection you experience with friends at 8pm after the kids are asleep – but instead, the kind of connection that can happen at 3am when Lucy is up crying because of her colic.

The blog is a diary.  It’s a library, an information resource. It’s a friend, a partner.  And it’s a therapist.

I wonder if any research has been done on this …

4 Comments leave one →
  1. March 19, 2009 7:51 pm

    Very cool mommy blogging insights MP. I’d say you’re doing some digital ethnography research on it now. We should have some local mommy bloggers drop by The Lair.

  2. melissahamilton permalink
    March 20, 2009 8:57 am


  3. Heidi permalink
    March 20, 2009 9:32 am

    Dana Loesch is an award-winning local blogger and former Post-Dispatch columnist who is also the founder and business director of the St. Louis Blogger’s Guild. She’s also a freelance writer, is involved with an online video show called Momversations, and (I think) has a radio show. She also homeschools her two sons, so it’s hard to imagine she gets much sleep.

    Seems like a pretty good candidate to have drop by the Lair.


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