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Twacking Twitter

March 12, 2009

Its official – Twitter is fun. I’m not sure why, but I really do care what MP had for lunch and what movie Alex is watching tonight. This is the nosy friend side of me. The strategic insight side of me makes me wonder what else I can get from Twitter. And as it turns out – there is a plethora of information to gain from this real time Internet phenomenon. 


A quick Google search provides a multitude of tracking tools for Twitter. The sheer number of them is interesting in itself, and although most of them are in the Beta stage, they are on their way to becoming awesome trend tracking tools. Here is a brief list of some of the better ones that I found.


Twitter Search – a quick and easy way to get a quick pulse on what Tweeters are saying about a certain topic in real time. You can also filter by date, location, person – and even by attitude (determined by emoticon presenceJ)


oshieTwendz – is a Twitter mining Web application that utilizes the power of Twitter Search, highlighting conversation themes and sentiment of the tweets that talk about topics you are interested in. It can evaluate up to 70 tweets at a time. When new tweets are posted, they are dynamically updated, minute by minute. For fun, I checked out the Twendz report on our boss’s favorite Blue’s player – TJ Oshie.



TweetGrid -allows users to monitor up to nine terms simultaneously and refreshes automatically, making it a great tool to monitor campaigns that call for multiple keywords. (SoBe, Lizards, Dancing, Superbowl)


TweetDeck is a desktop application that keeps a database of all tweets it sees during the time that it is open.  It allows for search terms to be created, and keep results in an auto-updating column.


TweetBeep is an alerting system for Twitter.  Similar to Google Alerts, with TweetBeep you can set up a series of keywords to scan on, and receive an email containing the tweets for those terms on a daily, weekly or monthly basis.


Twinfluence – is a Twitter user ranking tool that tracks the reach of Twitterers. Twinfluence defines reach as the number of followers a twitterer has plus all of their followers.


Twittergrader – ranks Twitter users on a scale of 0-100, taking into account the user’s network, pace of updates and a few other data points. For fun, I went ahead and graded some of my fellow Tangelonians. Looks like MP rules the Twittersphere. I need to step up my game.



TweetRush – provides the total tweet volume by day


Tweetlists – Lists the most popular links being tweeted during a given day or week


Trendrr – a mash up o f multiple data sources offers a unique snapshot – users have to long in and select terms and data points to track. It will track blog postings, facebook apps, twitter posts, Google news, and a host of other metrics. It can show how fast Twitter activity comes and goes, relative to the blog activity, or news sources.


So, it is obvious. The medium is on its way to being completely trackable. You know what the next step is – Advertising Takeover. An ASP news story cites a report from earlier this month in which analysts at Forrester Research said Twitter is “uniquely valuable” to marketers because “it’s more immediate and interactive than any other digital channel.” Although Twitter officials have said their more immediate focus is to grow their service, they have also said that they expect to start generating revenue this year. I couldn’t find any of the specific details around this plan.

In the meantime, I will continue to stalk my friends. Probably at an even faster pace now that I know there is a ranking involved.

4 Comments leave one →
  1. Crystal permalink*
    March 12, 2009 2:08 pm

    As the picture of tweets shows, TJ Oshie rules. We need to have him visit The Lair after practice sometime. Terrific post full of Twitter tools. Thanks.

  2. marypatanselm permalink
    March 12, 2009 2:40 pm

    Agreed – but on the tools part, not TJ Oshie. An amazing list of tools, Kimber. I can’t wait to use them.

    Also, a little observation: I’ve been spending more time on Twitter than I have on my own blog. Still trying to figure out why that is, but thought I would share. If you can explain my change in behavior, by all means, please do.


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