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Micro-Vlogging: The Next Big Thing

January 30, 2009
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When you look at where marketers plan to spend their budget, the top 2 areas include online video and social networking. How great is it that we have the opportunity to combine the two?

When you look at where marketers plan to spend their budget, the top 2 areas include online video and social networking. How great is it that we have the opportunity to combine the two?



The other day, I was reading my People StyleWatch (which really is a fine display of journalism) and I came across an article about what’s hot and what’s not. Since we are in the industry where knowing what’s around the corner is critical, I thought I’d share my little insight into the world that is social media.
StyleWatch told me that micro-vlogging (video blogging) is HOTTT. Not to be confused with the vlogging of old or video posts to YouTube; micro-vlogging takes it to the, you guessed it, micro-level. These are quick little videos that give your friends, family, or even consumers, a way to stay connected in real-time. In some cases, hosts only allow you 12 seconds to let your voice be heard. Remind anyone of the Twitter 140 character limit? It should.
Widgets and apps are available to make the capture and upload process simple. Anyone who has an iPhone can go to the apps store, purchase the 12 seconds app and share video moments right from their phone. In the time it takes you to type 140 characters, you could have shot and uploaded a video to the site.
So how does this impact us? Imagine ways that you could use this with your brand – videos make for some pretty powerful associations. Twitter was flooded with tweets about the Inauguration and the Hudson plane landing and many companies are twittering about new products or to increase recognition. In my opinion, all of the above would be more impactful with video.
So, what are you waiting for? Check out these sites and get your vlogg on.

http://12seconds.tv/about

http://seesmic.com/

http://blog.flickr.net/en/2008/04/09/video-on-flickr-2

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2 Comments leave one →
  1. January 30, 2009 7:43 pm

    Great post. Love the data from eMarketer. Thanks for the peak around the corner.

  2. MelissaHamilton permalink
    February 3, 2009 1:06 pm

    Most of the video you see popping up on Facebook is micro-vlogging. Essentially small video snippets of one’s life – and the interesting thing about the FB overlay is that you are not sharing with the world but just and acceptable few.

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