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Huggies Geyser – Thinking Two Clicks Ahead

January 28, 2009

Just saw a hysterical Huggies commercial that goes right to a consumer truth about diaper changing and the problem of a leaky diaper.  What was really impressive was that they used additional footage of the actors and a voice over talent in a “behind the scenes” You Tube video that is even funnier than the commercial.  Clearly, they thought about it and planned ahead for people like me — laughing, rewinding the Tivo, going to You Tube to grab it to share. This was a very nice use of You Tube to pay off consumer curiosity and interest with fresh, surprising content.

The commercial

The You Tube “behind the scenes” short

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One Comment leave one →
  1. marypatanselm permalink
    January 29, 2009 6:14 pm

    Ok. This is weird.

    A couple night’s ago, I was watching TV thinking about the cute kids I am going to have someday and how I am going to dress them up in adorable little outfits. Then I was thinking if I am graced with a son, how risky it will be to change his diaper because of the possibility of him spewing pee-pee on me.

    Two minutes later, this Huggies commercial comes on. A may-jah coincidence, right?

    No. Not until you posted about this commercial.

    What does it all mean? Will a baby boy soon be peeing in my direction?

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