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get out of your pods

September 4, 2008

lesson learned from tom carroll, ceo ofchiat and 4a’s chair: get off your butt and out of the office.  start talking to consumers.  start observing consumers.  call in with cool insights/observations, just like jane newman did.  (look her up if you don’t know who she is)  be in that consumer mindset all the time.  you can’t just read articles and trend reports about them, you have to see it for yourself.  talk to them about the experiences they’re having.

my first daring social exercise will take place at a grocery store in west county.  and i will be wearing crocs.

what will your’s be?

One Comment leave one →
  1. September 8, 2008 8:17 am

    MP, Crocs? That’s dedication!

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