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Advocacy Seems Edgier These Days

August 28, 2008

Waiting for The Speech and thinking about how edgier advocacy work seems to be these days.

It doesn’t argue. It demands.

It doesn’t preach. It organizes.

This one came to my in box today from Marc with a C.

Weaving in “Movement” strategies, even for mainstream brands, is necessary because success is all about influencing the conversation and changing behavior in a fragmented media market. True or just pop strategy pablum?

One Comment leave one →
  1. August 30, 2008 10:32 am

    Get your blog on, girl! I hadn’t seen the Where the Hell is Matt video; it was pretty cool! I can’t believe you got the Yellow Light for the other ones. Who would’ve thunk it?

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