Campus Welch – Behind the Scenes
We took our show on the road and did a welchy (i.e. exceedingly awkward) speech sort of thing on creativity and strategic planning as part of the Ad Club St. Louis speakers series. I say we because even though I did most of the talking it was a total team effort. The Lair – our strategic space and team brand of sorts – pulled together as always to bring the show together. One of the things I didn’t get to share because we ran out of time (technical difficulties) was the behind-the-scenes atmosphere and creativity in action we enjoy every day.
Regular readers of this blog and visitors to The Lair know that we’re exploring non-linear narrative in console games, social media, social gaming, mobile and mobile applications. We want to understand these engaging forms of communications and implications for the work we do as strategists studying motivation and behavior as we hunt for The Insight. The investigation looks like play and in many ways it is. If consumers are finding utility in play, then we must play to find utility for advertising. Ponder that.
The journey we’re on is impossible to explain, but very inspiring and kinetic and fascinating. At least we think the stuff we’re into and learning about is fascinating. And I’m sure it sounds nerdy and downright academic. But in fact, it’s social, creative and at times very fun.
If you came to the Campus Welch, you saw us at our most thoughtful. We turned the camera on ourselves for a few weeks and thought we’d give you some fun out-takes and behind the scenes of how fun being thoughtful can be. Alex is the primary camera man and editor on the welchy video that features yours truly, Kim, Mary Pat, Frank and of course Alex himself.